From Seed to Supermarket: Decoding the Journey of the Agricultural Value Chain

1. Introduction: The Sticker Shock at the Grocery Store Walk into a high-end supermarket, and you are greeted by perfectly misted produce, neatly stacked in plastic clamshells under bright LED lights. Now, compare that to the local mandi, where vegetables are often covered in the very earth they grew in, sold by weight from a burlap […]

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